Consumer demand and government legislation around the world are the leading drivers for the sustainable packaging agenda. Environmental awareness among a growing population of consumers is fueling demand for sustainability and the reduction of the impact of packaging on the environment.

Millennials share the following characteristics:

  • Born between 1980 and 2000
  • Will represent 47% of European workforce by 2025
  • Shop online and use social media extensively
  • Are value driven and prefer smart consumption
  • Consider packaging as part of the shopping experience
  • Prefer fiber-based packaging

According to the study, the most common sustainable packaging trends are:

  • Increased recycling and waste recovery measures
  • Increased use of recycled and compostable content
  • Increased use of renewably sourced plants
  • Improvements in packaging and supply chain data analytics

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