Concerns around CO2 emissions and high pollution levels are driving both consumers and businesses to act on environmental issues.

Sufficient momentum has been built that if businesses do not make considerable adjustments in their current activities; government legislation is likely to follow. This has already surfaced in several cities in the United States based on environmental initiatives.

Owing to numerous media attention, brands and consumers are recognizing in their numbers that the lifecycle of a product does not end once it is consumed, but rather, once a product has been properly disposed of. In fact, according to GlobalData’s 2017 primary consumer research, consumers ranked recyclability as environmentally-friendly packaging’s most important factor.

Brands must therefore ensure that their packaging materials are recyclable, compostable and that waste management infrastructure is properly invested in to educate consumers. After recyclability, ‘reducing unnecessary packaging’, ‘compostable/biodegradable’ and ‘easy to separate different materials for disposal’ are considered to be important factors in environmentally friendly packaging, indicating several pathways through which brands can satisfy sustainably minded consumers while the clampdown on unsustainable materials continues.

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